Situation:
As part of my monthly KPIs, OneKey was open to sponsoring an in-person (IRL) event that month in collaboration with local event organisers, for brand visibility and sales.
Task I Was Given:
I was tasked with securing one local IRL event collaboration with event-organizing brands within my region, procure on-site marketing materials, and represent OneKey at the event.
Action:
• I reached out to my network for referrals and introductions to event organisers within the country. Within hours, the iPay BTC team contacted me for a collaboration opportunity with them at the “Bitcoin On Campus conference, Nnamdi Azikiwe University, Awka.
• I set up a Telegram group with iPay BTC and OneKey’s Growth Lead to discuss partnership terms, expectations, and resolve objections, which turned out successful.
• After confirming the partnership, I analyzed the cost of marketing materials, merchandise, and logistics, then prepared my presentation slides, re-read OneKey’s documentation, and rehearsed my speech over 40 times, etc.
• I arrived early on the event day, liaised with the event management team, and ensured OneKey branding and marketing materials were positioned at strategic spots within the venue, for maximum visibility.
• During the event, I delivered a 20-minute talk on “Crypto Security”; I listed modern risks, security threats, and positioned OneKey Hardware Wallet as the best option against crypto threats.
• I also held an on-stage merch giveaway to engage attendees and illustrate how the product works. Afterward, I compiled all media content and event documentation and submitted the full report to the team.
Tools:Presentation: Google SlidesReporting: Google Drive, Telegram, Google DocsCommunication: Gmail and Telegram
Result:
• Successfully secured and executed the IRL partnership within 5 days.
• Delivered a 20-minute presentation to 200+ attendees to educate and illustrate how OneKey works, and managed an interactive giveaway session.
• Submitted complete documentation and results to the OneKey team for internal reporting.
